Why is DLT registration mandatory?

 

Why is DLT registration mandatory?

Telecom Regulatory Authority of India (TRAI) has made DLT Registration mandatory for sending bulk sms Every business entity who wants to communicate with its customers via Bulk SMS will now have to register on the Distributed Ledger Technology (DLT) platform.

TRAI has been actively examining the issue of Unsolicited Commercial Communication (UCC) and has formulated a framework for controlling spam texts. In the year 2007, TRAI set up National Do Not Call (NDNC), also known as Do Not Disturb Registry to curb the growing problem of unwanted calls and messages. Further amendments were made in the NDNC registry which led to the establishment of National Customer Preference Register (NCPR).

Despite imposing strict regulations, the problem of spam SMS is still increasing. TRAI has notified that it has received more than 2 million complaints related to unsolicited texts. On average, approximately 40 thousand complaints are received per month as stated by TRAI.

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